Full-stack performance marketing agents for DTC brands to scale your conversion volume MoM
Built from inputs by marketing leaders and account managers across brands like Tata, Wizmo and AG1...
No CSV uploads. An account rep sets up your Meta & Google sources with you.
NATIVELY INTEGRATES WITH ALL MAJOR AD PLATFORMS
- Meta
- Google Ads
- Snapchat
- TikTok
Numbers based on pilots deployed across two accounts
Source data and corresponding parameters shared on request.
The platform
Improve your team's throughput by 40-50%, integrating with our stack.
Audit logs and one-click rollbacks available. Approvals route through your existing roles.
Course-correct campaigns with full account coverage faster.
Performs an exhaustive analysis of all active campaigns in your ad accounts, aggregating bottlenecks and next steps for you to modify/ approve from the dashboard directly. Scale winners before creatives fatigue or exit peak conversion windows, with higher coverage allowing teams to optimise accounts at the creative or ad group level with the most important assets and low hanging fruit being surfaced in the optimisation module from time to time.
- CTR significantly below performance floor - poor ad relevance or audience misalignment.
- Zero ROAS despite positive CVR: traffic value is not being captured.
Pause ad set '3-1-1 flex format' - zero ROAS, low CTR.
- ROAS decaying 4 days straight, now under the breakeven band set at onboarding.
- Frequency at 3.8 on the top spending ad - fatigue confirmed.
Cap frequency and rotate two permutations of the winning hook.
- CPA 47% above target after the asset group refresh - listing feed quality drop.
- Search themes overlapping brand campaigns, cannibalising cheaper conversions.
Exclude brand terms and rebuild the lowest-yield asset group.
- Frequency past the fatigue threshold with CTR halving week over week.
- Audience overlap of 41% with the prospecting ad set.
De-dupe overlap and shorten the retention window to 3 days.
- Broad match query drift pulling in low-intent research terms.
- Landing page mismatch on the two highest-spend ad groups.
Add negatives and route traffic to the matching category page.
Tag, bundle, and permute winning assets.
Creatives and media assets from the account are segmented based on their specific cues, USPs, formats, and messaging. Bundle and analyse top performers for better analysis, double down on winners and launch new concepts.
Markdown docs injected as context across every module.
- Messaging · approved claims + tone
- USPs · blocklist + substitution map
- Bidding · tCPA / tROAS adjustments
- Campaign priority stack
Ads modeled from your CVR data and best-performing assets, not best practices.
Models your historical CVR data, split-test results, and competitor references to generate creatives, copy, and targeting setups that convert better than a generic LLM. Every output is tuned to your vertical's best practices being written in your brand voice.
Smart Reports
Auto-generates reports from the data sources connected: funnel drop-offs worth fixing, frontline feedback on which SKUs to push back to product, creatives and messaging worth handing to other channel POCs, keeping all teams in sync with frontline marketing data.
- Add-to-cart → checkout drop-off at 61% on mobile, 18pts worse than desktop.
- Heatmap: 40% of sessions stall at the shipping-cost reveal, no scroll past it.
- Meta traffic on 'Static UGC - proof' converts 2.3x better once the step is skipped.
Onboarded with a dedicated account rep.
Our team facilitates the integration, staying closely engaged with your marketing team to ensure consistent ramp and focus on input metrics that improve conversion.
Discovery
An account rep maps your data sources, exports, and access requirements on a short kickoff call.
Integration
OAuth, service accounts, and warehouse exports set up via a shared checklist or a live AnyDesk session.
Handoff
The team verifies the setup and shares markdown files for your account before sharing access to the dashboard.
Reads from the stack you already run.
Campaign structure, creatives, spend & delivery
Conversion data from Search, PMax, Shopping and Demand Gen campaigns
Blended ROAS, MER and multi-touch journeys
SKU margin, high LTV cohorts and checkout events
Integrates with all major 3PLs
Fulfilment, RTO and delivery data aggregated through reports
Need an integration we don't list? Most are scoped within a few days as a part of our onboarding process.
Built for enterprise
Isolated tenant
Your data lives in a workspace-scoped tenant on AWS. Never used to train shared models.
Flexible deployment
Hosted on AWS, in your VPC, or bring-your-own-cloud. Deploy where your data already lives.
Auditable by design
Full audit logs. Inherits AWS SOC 2, ISO 27001, and PCI DSS.
ROI
Accounts expected to grow at 25.5% MoM.
Baseline for projected conversion lift.
Modeled at ~22% lift on your current ROAS.
Assumes ~20 hrs/week reclaimed per marketer.
Assumes ~30 hrs/week reclaimed per creative.
With Vanksu
Hours valued at $45/hr. Lift estimates depend on your account's conversion data and internal payroll.
FAQs
AUDIT
Request account review
Apply to get your account structure and conversion setup stress-tested, anchored against best practices and actionable insights working for other accounts in your industry.
Prefer email? hi@vanksu.com